Meet “Randa,” a Memphis, Tenneessee, native, who has a passion for fashion and accessories. Specifically, when it comes to eyewear as she has worn glasses her entire life. This passion became a business in a hotel room in the middle of Kentucky in 2018 when she decided to go all in after wanting to start a business for sometime. Randa offers a multitude of materials, but specializes in acetate eyewear, which is organic, eco-friendly, more durable than your regular plastic frames and hypoallergenic; making them great for sensitive skin. Randa has developed a special place in her heart for her classy and hip frames. She says that this is only the beginning and is truly looking forward to sharing her vision with everyone across the globe. She already has seen growth in her company, as she has designed eyewear for H.E.R, Algebra Blessett, Dennis Graham, Nik West and more. Whether you’re purchasing a luxury frame to enhance your vision, dress up and outfit, or just for fun, Shade by Randa is sure to have a style that fits your needs.