Smitten Merino is a small family business created in Tasmania, Australia in 2007 by Nicola and Carl Mason. Nicola, the designer, had a dream to create soft, unique, lightweight merino clothing, designed to be layered. Each piece is individually designed to be classic, stylish and timeless - that you will wear for years. Made from a 100% natural fibre, merino wool, that is grown in Tasmania - and is biodegradable, and renewable. Our business principles include being ethical and locally made, we enjoy knowing who cuts and makes our Smitten clothing. Our daughter Holly is the social media manager and the model/ face of the business- so it is a truly family business.
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