SPARKLE COLLECTION - SPARKLE by KAREN CHAN is a modern glamorous designer brand specializing in young and vibrant Chinese chic luxury fashion, and the brand’s motto is “Be Colorful, Be Yourself, Be Sparkle!” ICONIC HONG KONG ELEMENTS As HK’s first and only cultural creative modern Chinese fashion brand to be awarded the prestigious and distinguished Hong Kong Top Brand Award, SPARKLE COLLECTION - SPARKLE by KAREN CHAN is dedicated to the revival of the Intangible Cultural Heritage of the cheongsam, combining the sublime craftsmanship and timeless beauty of the Chinese cheongsam with western couture’s modernity and fluidity, reinventing the priceless Intangible Cultural Heritage of cheongsam and kung-fu jacket into fun, funky and colorful “New Hong Kong-Chinese Style” high fashion with artistic and iconic HK elements from past eras. EAST MEETS WEST SPARKLE COLLECTION - SPARKLE by KAREN CHAN specializes in designing colorful and individualistic East-meets-West modern couture with a playful, retro and funky twist. Art, culture, old Hong Kong and qipao are in our brand’s DNA, every piece is like a walking art canvas, a joyful and colorful painting that you can wear, each telling a story about the history and culture of Hong Kong. NO RULES, NO BOUNDARIES SPARKLE COLLECTION - SPARKLE by KAREN CHAN’s philosophy is “Beauty Knows No Boundary”, and we want everyone to embrace their inner beauty, be and wear who you are, and not let your true self be bound by “fashion rules” of the society; you can dress sophisticatedly even if you are a teenager, dress young and vivacious even if you are a grandmother; regardless of your age and status, SPARKLE COLLECTION - SPARKLE by KAREN CHAN cheongsams, kung-fu jackets and street fashion can be effortlessly and elegantly carried by fashion lovers of all shapes and sizes, look gorgeous and youthful on everyone, regardless of their ethnicity, gender, age and size, enabling everyone to look youthful, feel happy and confident, and let their inner beauty shine through.