TAE, the art of edge, K-beauty brand was launched in 2022. Its creation was based on years of scent research consultations and a wide array of collaborations with psychotherapists and perfumers. A combination of nature-friendly products enabling scents to permeate into everyday life with innovative technologies, advocating for people with individualistic, intimate, and sensual tastes. The cultural core of TAE is to propose a volume-up style of culture that can elicit positive responses from intellectuals around the world. “My unique TAE” transcends the split between niche and mass-market perfumes. TAE, which connotates an attractive silhouette, delivers two overarching messages. [tæ] A beautiful and pleasing form; neat and tidy style and attitude (a scent that helps you stand out, adds to your idiosyncratic self, and makes you comfortable) [tе] A string line or tie wrapped around something to keep it intact (a scent that expresses your originality as something that is universally recognizable, yet has rounded circular edges defying rational calculation.)