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The World Of INDAH

The World Of INDAH

Coco Effendi, is the creative visionary and sustainable jewelry designer for her brand The World Of INDAH. She began her career as an international beauty artist and is known for her creative visions and organic approach to both beauty and design. Her experiences traveling the world and her passion for sustainable design inspired her to create INDAH. Entrepreneurial by nature, Effendi merged her creative passions into Purnama Style Lounge, a unique beautifying and jewelry sanctuary in the Okanagan Valley in British Columbia. She developed the name from her deep connectivity to the moon as Purnama translates to full moon in Sanskrit. Effendi has embellished Purnama Style Lounge with worldly accents from her global travels. Both Purnama’s & INDAH’s mission is to empower and elevate by instilling strong vibrations of her powerful energy into all her creations, which allows you to connect deeply with your higher self.

 

Coco was guided to create The World Of INDAH after many meditations, sound baths at The Pyramids Of Chi in Indonesia & ceremonies with her priestess who she met on her first visit to Bali. Sustainable beauty and fashion have always been a passion of Coco’s leading her to create a powerful brand that is not only eco friendly but also fair trade, INDAH gives back in any way we can to those in need, we help feed families in Indonesia and we work with Angel Of Paws Bali animal rescue to help our furry friends. All INDAH designs are created with intention, passion & have the ability to empower those who wear our gems.  She was born in Canada and grew up in the beautiful Okanagan Valley filled with pristine lakes, orchards and some of the worlds best wineries. She has always loved exploring the globe and has explored over 20 countries. When Coco set foot on the magical island of the Gods aka Bali she immediately found a sense of home. She knew she needed to find a way to form a deeper connection to Bali in a unique and meaningful way.

 

The World Of INDAH quickly gained recognition when Effendi launched her Hair CoutureLine at The Villa Casuarina, the former Versace Mansion in Miami in July 2018. She designed these unique precious pieces for brides who want to add more glamour on their wedding day orthose attending special events and red carpet events. The events coordinator contacted Coco after her launch and asked her to design a collection inspired by Gianni Versace to showcase in the courtyard of the mansion during Art Basel 2018. Coco hopped on the next flight out to Bali to begin designing this powerful and one of a kind collection. This event allowed Coco to incorporate all of her talents in this collection and directed a three-day live art show. and the live models were body painted and styled to represent the Elements, Water, Fire, Air and Earth. Balinese umbrellas for protection to showcase The Gianni Collection through out in the courtyard.

 

All of The World INDAH's pieces are designed to empower by Coco Effendi,  she works closely with her talented team of artisans to bring her powerful designs to life using traditional Indonesian techniques and hand tools. Each design is carefully handcrafted using precious crystals and gems combined with recycled metals and then finished in 24k gold. Coco believes crystals are "Art Of The Earth', she infuses love and positive energy into each design so all who wear INDAH feel a strong sense of empowerment and complete harmony within their chakras.INDAH is inspired by Coco's deep spiritual connection to Mother Earth, her love for sustainable design and the talented artisanship in Indonesia. All of INDAH'S designs are an expression of Coco's soul, her love for slow fashion, organic beauty and her passion for making the world a better place.

Coco Effendi, is the creative visionary and sustainable jewelry designer for her brand The World Of INDAH. She began her career as an international beauty artist and is known for her creative visions and organic approach to both beauty and design. Her experiences traveling the world and her passion for sustainable design inspired her to create INDAH. Entrepreneurial by nature, Effendi merged her creative passions into Purnama Style Lounge, a unique beautifying and jewelry sanctuary in the Okanagan Valley in British Columbia. She developed the name from her deep connectivity to the moon as Purnama translates to full moon in Sanskrit. Effendi has embellished Purnama Style Lounge with worldly accents from her global travels. Both Purnama’s & INDAH’s mission is to empower and elevate by instilling strong vibrations of her powerful energy into all her creations, which allows you to connect deeply with your higher self.   Coco was guided to create The World Of INDAH after many meditations, sound baths at The Pyramids Of Chi in Indonesia & ceremonies with her priestess who she met on her first visit to Bali. Sustainable beauty and fashion have always been a passion of Coco’s leading her to create a powerful brand that is not only eco friendly but also fair trade, INDAH gives back in any way we can to those in need, we help feed families in Indonesia and we work with Angel Of Paws Bali animal rescue to help our furry friends. All INDAH designs are created with intention, passion & have the ability to empower those who wear our gems.  She was born in Canada and grew up in the beautiful Okanagan Valley filled with pristine lakes, orchards and some of the worlds best wineries. She has always loved exploring the globe and has explored over 20 countries. When Coco set foot on the magical island of the Gods aka Bali she immediately found a sense of home. She knew she needed to find a way to form a deeper connection to Bali in a unique and meaningful way.   The World Of INDAH quickly gained recognition when Effendi launched her Hair CoutureLine at The Villa Casuarina, the former Versace Mansion in Miami in July 2018. She designed these unique precious pieces for brides who want to add more glamour on their wedding day orthose attending special events and red carpet events. The events coordinator contacted Coco after her launch and asked her to design a collection inspired by Gianni Versace to showcase in the courtyard of the mansion during Art Basel 2018. Coco hopped on the next flight out to Bali to begin designing this powerful and one of a kind collection. This event allowed Coco to incorporate all of her talents in this collection and directed a three-day live art show. and the live models were body painted and styled to represent the Elements, Water, Fire, Air and Earth. Balinese umbrellas for protection to showcase The Gianni Collection through out in the courtyard.   All of The World INDAH's pieces are designed to empower by Coco Effendi,  she works closely with her talented team of artisans to bring her powerful designs to life using traditional Indonesian techniques and hand tools. Each design is carefully handcrafted using precious crystals and gems combined with recycled metals and then finished in 24k gold. Coco believes crystals are "Art Of The Earth', she infuses love and positive energy into each design so all who wear INDAH feel a strong sense of empowerment and complete harmony within their chakras.INDAH is inspired by Coco's deep spiritual connection to Mother Earth, her love for sustainable design and the talented artisanship in Indonesia. All of INDAH'S designs are an expression of Coco's soul, her love for slow fashion, organic beauty and her passion for making the world a better place.