Deema Murad has created this jewellery brand to empower the wearer, to embrace the feeling of being in control and give a sense of safety. Born with a passion for art, having lived in 6 countries and currently based between Italy and Portugal. Deema Murad delivers conceptually intelligent pieces that are unique, embracing the beauty of the wearer.​
Deema holds a degree from the University of Reading, U.K , an MA in Design Studies from Central Saint Martins, London, U.K. As well as a second MA in Contemporary Jewellery and Body Ornaments from Alchimia Contemporary Jewellery School in Florence, Italy.