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Fundae

Fundae is a sustainable luxury footwear and fashion brand founded by Holly Garrard. With a love of fashion and 25+ years experience in the media industry and marketing, Holly brings a passion for storytelling, transparency behind eco-conscious designs, and a heart for social impact to the company.

Fundae’s goal is to provide a “Fun-of-a-Kind” personalized shopping experience that inspires confidence and promotes positive choices for both fashion and the environment.

We blend playfulness with purpose, using an ice-cream theme to inspire product designs. This approach sprinkles whimsy, fun, and nostalgia aimed to attract conscious consumers who value personalization, eco-friendly practices, and continuous investment in our future and quality of life.

Our patent-pending, custom, and magnetic interchangeable fashion system empowers consumers to reSHOE, the first in luxury fashion. Eco-Chic customizable shoes are made from sustainable materials including cork, grape skins, corn-based leather alternatives, and recycled materials. Focused on longevity and sustainability, Fundae promotes modular footwear and waste reduction with swappable magnetic components.

The vision is a hybrid-bespoke fashion system designed to stop fashion waste by inspiring conscious consumption, along with the confidence to live your life in full colors!

Our Core Foundational Ingredients Are:

1. Preservation of Planet - Sustainability & Circularity
2. Purpose-Driven Fashion - Heeling & Healing, Soles Uplifting Souls
3. Personalization (Our Cherry on Top!) - Modular, Magnetic, Mix & Match

Fundae also works to “Heel & Heal” our communities through donations and collaboration with women’s empowerment organizations to help women get back on their feet in times of need.

We are committed to personalizing high fashion, sourcing from eco-friendly materials, and uplifting women to leave a positive footprint on the world... one sole at a time.

Fundae is a sustainable luxury footwear and fashion brand founded by Holly Garrard. With a love of fashion and 25+ years experience in the media industry and marketing, Holly brings a passion for storytelling, transparency behind eco-conscious designs, and a heart for social impact to the company. Fundae’s goal is to provide a “Fun-of-a-Kind” personalized shopping experience that inspires confidence and promotes positive choices for both fashion and the environment. We blend playfulness with purpose, using an ice-cream theme to inspire product designs. This approach sprinkles whimsy, fun, and nostalgia aimed to attract conscious consumers who value personalization, eco-friendly practices, and continuous investment in our future and quality of life. Our patent-pending, custom, and magnetic interchangeable fashion system empowers consumers to reSHOE, the first in luxury fashion. Eco-Chic customizable shoes are made from sustainable materials including cork, grape skins, corn-based leather alternatives, and recycled materials. Focused on longevity and sustainability, Fundae promotes modular footwear and waste reduction with swappable magnetic components. The vision is a hybrid-bespoke fashion system designed to stop fashion waste by inspiring conscious consumption, along with the confidence to live your life in full colors! Our Core Foundational Ingredients Are: 1. Preservation of Planet - Sustainability & Circularity 2. Purpose-Driven Fashion - Heeling & Healing, Soles Uplifting Souls 3. Personalization (Our Cherry on Top!) - Modular, Magnetic, Mix & Match Fundae also works to “Heel & Heal” our communities through donations and collaboration with women’s empowerment organizations to help women get back on their feet in times of need. We are committed to personalizing high fashion, sourcing from eco-friendly materials, and uplifting women to leave a positive footprint on the world... one sole at a time.