Sparkling and modern glamorous, SPARKLE by KAREN CHAN is a cultural and artistic fashion brand of exclusive East-meets-West designer items that exemplifies an understated luxurious and fashionable lifestyle. The brand name “S-P-A-R-K-L-E”, each letter in this word has its own special meaning: “Sparkle Elements”, “Partnership”, “Authenticity”, “Revolutionary”, “Kaleidoscopic”, “Limited Edition” and “Exclusivity”. SPARKLE Motto: Be Colorful, Be Funky ! SPARKLE works with Intangible Cultural Heritage Inheritors Master Fung Yau Choi and Master Po Ming Hua to create handmade masterpiece cheongsams and delicate traditional flower buttons that are stylish Chinese chic fashion with a Western twist, as well as master art pieces in themselves. SPARKLE have been participating in Asia’s Fashion Week – Centrestage for two consecutive years, showcasing modern cheongsams, Chinese wedding dresses and modern Tang jackets, as well as Western couture fashion with Chinese chic elements. SPARKLE also has a collection of fine austrian enhanced fine jewelry and fashion accessories that effuse East-meets-West elements. Crossovers with renowned and talented local designers have been and always will be a special feature of SPARKLE COLLECTION, as depicted in our name “COLLECTION”. To get in touch with the public, SPARKLE often organizes pop-up stores, trunk shows and special events like wedding expos, where everyone can join in the fun and feel our passion for cheongsam and Chinese culture. SPARKLE COLLECTION & SPARKLE by KAREN CHAN merchandise can be found exclusively in Chinese Arts & Crafts, German Pool showrooms, our Fashion Walk Boutique , our online store and various online platforms and airline in-flight shops.