The narrative traces back to Aya's youth, where our designer and brand creator, Aya, manifested her design skills from an early age. Embracing her artisitic side, she, being the free-spirited soul she is, creatively transformed her mother's clothes into design experiments. She cut and sewed them, crafting a variety of styles and outfits for her Barbie dolls. At 17, she joined her family's business while concurrently pursuing her college education. Specializing in accounting, Aya achieved double master's degrees in business law and business administration. Despite her journey leading her in various directions, her passion for design persisted. Making use of her talent, she curated and tailored her own wardrobe. After numerous years, having nurtured this enduring dream, Aya decided to turn her long-standing dream into reality. She envisioned her designs coming to life and being showcased to the world. Zaiia, a name curated by her father, mentor, and role model, is a fusion of his initials and her own. "As a designer, Aya believe's there is no beauty without color. Her work is a vibrant blend of femininity and expressive hues, because color isn’t just decoration-it has the power to uplift, soothe, and transform moods. Every shade she choose is intentional, crafted to evoke emotion. Each design is thoughtfully tailored for those who seek femininity without compromising on style or attitude. It’s about bold elegance, emotional resonance, and celebrating individuality through every thread and tone."