Hey fashion lovers! If you haven’t heard of Mad Fine Jewelry yet, you’re seriously missing out on one of NYC’s most conversation-starting jewelry brands. This isn’t your typical fine jewelry collection – we’re talking about pieces that literally make statements, spark conversations, and honestly? They’re kind of genius.
The Story Behind the Madness
Picture this: It’s Mother’s Day 2023, Roe Wade has just been overturned, and designer Sophie Flack is feeling all the feelings. Instead of just tweeting about it (though we love a good Twitter rant), she decides to channel that energy into something beautiful, bold, and absolutely unapologetic. That’s how Mad Fine was born – originally under the name ‘Semper Augustus’ – but more on that rebrand later.
Sophie’s vision was crystal clear from day one: create fine jewelry for people who wear their hearts on their sleeves. We’re talking unapologetic, irreverent, and deeply personal pieces that aren’t afraid to make waves. And honestly? In a world where jewelry often plays it safe, this approach is refreshing AF.
What Makes Mad Fine So Special?
Based right here in the heart of New York City, Mad Fine operates out of a showroom in the NoMad neighborhood – just a quick subway ride from the Diamond District where Sophie works closely with her bench jeweler. Every piece is handcrafted, carrying a unique touch you won’t find in mass-produced jewelry.
But here’s what really sets Mad Fine apart: they use jewelry design to destigmatize social causes. Every piece tells a story, and a portion of proceeds goes to impactful nonprofits including the National Network of Abortion Funds, Immigration Equality, Fountain House, and Women for Women International. It’s jewelry with a purpose, and we’re absolutely here for it.
Their tagline says it all: “We’re all a little mad here.” And honestly? In the best possible way.
The Celebrity Stamp of Approval
When we say Mad Fine caught the attention of celebrity stylists, we’re not kidding around. The debut collection featuring abortion pills cast in solid 14k gold was featured in The Strategist – talk about making an entrance! The Cut featured their sophomore collection’s Wellbutrin Cocktail Ring, and the Stationary Prozac Necklace was featured in I-D Magazine alongside brands like Gucci and Nike.
But wait, it gets better. Their bestselling pave ‘ADHD’ necklace quickly sold out after appearing on actor Justin Theroux in Us Weekly and Queer Eye’s Antoni Perowski on Entertainment Tonight. Actress Jessica Alba wore their ‘VOTE’ necklace in a People Magazine feature, captured in a standout moment. . When A-listers like Amanda Seyfried, Julia Stiles, and Ever Carradine are reaching for your pieces, you know you’re doing something right.
The Product Lineup Everyone Can’t Stop Talking About
Mad Fine Gold Gold Bracelet: The Statement Piece You Need
Let’s start with the piece that’s been turning heads everywhere – the Mad Fine Gold Gold Bracelet. This isn’t just jewelry; it’s a 7″ handmade work of art featuring 13 solid 14k gold Miso-Mife “pills” with a sliding-closure clasp. Made entirely in the United States, this gold bracelet is pure perfection that sits beautifully on your wrist while making a powerful statement. It’s bold, it’s beautiful, and honestly? It’s the kind of piece that starts conversations before you even open your mouth. Wear it to brunch in SoHo or a gallery opening in Chelsea—this bracelet turns heads wherever you go.
Mad Fine Gold Tape Cassette Pendant: Nostalgia Meets Now
Can we just take a moment to appreciate the absolute genius of the Mad Fine Gold Tape Cassette Pendant? This piece is giving us all the nostalgic feels while staying completely contemporary. Crafted from sterling silver and 10k yellow gold, this isn’t just a pretty pendant – it actually has functioning rotating spools! The ‘Pencil’ pendant hangs on an 18″ 14k ball chain—ideal for layering or making a subtle solo statement. Made in the United States with incredible attention to detail, this piece is perfect for anyone who wants to carry a piece of music history while making a thoroughly modern statement.
Mad Fine MF Silver Ring: Your Daily Dose of Activism
For those who prefer their statements on their fingers, the Mad Fine MF Silver Ring is absolutely essential. This unisex signet is inspired by the abortion pill mifepristone and cast in solid 925 silver for daily wear. Made in the United States, this mad ring is designed to be worn every single day – stack it with the Miso Signet Silver Ring or wear it solo on your pinky to show others exactly where you stand. The beauty of this piece is that it’s subtle enough for everyday wear but meaningful enough to spark important conversations. It’s also available in solid 14k yellow gold for those who want to level up their statement game.
Miso Signet Silver Ring: The Perfect Stacking Companion
The Miso Signet Silver Ring is the perfect companion to the MF ring, but it’s also stunning on its own. Cast in solid 925 silver, this unisex miso ring is also inspired by the abortion pill mifepristone and continues the brand’s commitment to destigmatizing important social conversations. Made in the United States, this miso silver piece is designed for those who aren’t afraid to wear their values on their sleeve – or in this case, on their finger. Whether you’re stacking it with other rings or letting it shine solo, this piece is all about making your stance crystal clear while looking absolutely gorgeous.
Mad Fine Gold Moonstone Cocktail Ring: Elegance Meets Edge
And can we talk about the absolutely stunning Mad Fine Gold Moonstone Cocktail Ring? This beauty is the perfect blend of elegance and edge, featuring an engraved 11x3mm domed lavender quartz with “Wellbutrin” prong set in 14k yellow gold with pavé cubic zirconia gemstones. Made in the United States, this moonstone cocktail ring is designed for those special moments when you want to make a sophisticated statement. The Wellbutrin engraving continues the brand’s mission to destigmatize mental health conversations, while the luxurious materials and expert craftsmanship make it a piece you’ll treasure forever. It’s the kind of ring that works just as well at a downtown dinner party as it does at a rooftop cocktail event.
Sustainability Meets Style
In a world where we’re all trying to be more conscious consumers, Mad Fine is doing their part. They handcraft every piece in New York City’s diamond district using responsibly sourced gemstones and lab-grown diamonds. When you’re investing in a Mad Fine piece, you’re supporting local craftsmanship and sustainable practices.
Flying Solo NYC: The Perfect Platform
Mad Fine’s partnership with Flying Solo NYC feels like a perfect creative match—bold, fresh, and full of synergy. Flying Solo Platform has always been about providing emerging designers with a platform to shine, and for brands like Mad Fine, it’s been transformative. The exposure, networking opportunities, and connections with stylists have helped amplify Sophie’s unapologetic message to a wider audience. Flying Solo’s commitment to curating unique, independent designers aligns perfectly with Mad Fine’s mission to create conversation pieces that challenge the status quo. It’s more than just a retail partnership – it’s a collaboration between two entities that believe fashion and jewelry should spark dialogue and make statements.
Styling Your Mad Fine Pieces
The beauty of Mad Fine jewelry is its versatility. These pieces work as statement accessories for a night out, but they’re also perfect for daily wear. The moonstone cocktail ring pairs beautifully with everything from your favorite jeans and a white tee to a little black dress. The gold bracelet adds the perfect edge to any outfit, while the tape cassette pendant brings a playful element to your look.
Stack the miso ring with other delicate bands, or let it shine solo. The ADHD necklace (when it’s back in stock!) layers beautifully with other chains or makes a bold statement on its own.
The Rebrand That Made Perfect Sense
In 2024, the brand made the smart move to rebrand from ‘Semper Augustus’ to Mad Fine, expanding their unique offerings while maintaining that same unapologetic perspective and self-deprecating humor we fell in love with. The new name perfectly captures the essence of what they’re about – being a little mad, in the best possible way.
Why Mad Fine Matters Right Now
In a jewelry landscape that often plays it safe, Mad Fine is refreshingly honest about the world we’re living in. They’re not afraid to tackle difficult subjects, support important causes, or make pieces that might make some people uncomfortable. And that’s exactly why they matter.
These aren’t just accessories – they’re armor for the modern person who isn’t afraid to stand up for what they believe in. Whether you’re wearing the Wellbutrin ring to destigmatize mental health conversations or the miso silver ring to make your political stance clear, these pieces are about so much more than just looking good.
Mad Fine proves that luxury jewelry can have a conscience, that beautiful pieces can carry important messages, and that sometimes, being a little mad is exactly what the world needs.