In the pulsing heart of New York City, a creative force from New Zealand is painting the town in technicolor. Meet Alexandra Murcott, the multidisciplinary artist behind Moena Moxham – a luxury brand that’s turning heads and breaking boundaries with its embellished, fun, and totally quirky approach to fashion and art.
From Kiwi Dreams to NYC Scenes
Kia Ora, fashion lovers! When Alexandra Murcott, aka Moena Moxham, traded New Zealand’s serene landscapes for New York’s concrete jungle, she didn’t just pack her bags – she brought an entire universe of artistic vision with her. This isn’t just another fashion brand; it’s a full-on artistic experience that spans from wearable art to edible masterpieces (yes, you read that right!). Now, as part of the exclusive Flying Solo NYC family, Moena is taking the fashion world by storm, bringing her artistic vision to one of the city’s most innovative retail destinations. And honey, let’s just say SoHo has never looked more colorful!
The Collection That’s Making NYFW Buzz
Fresh from dazzling audiences at Flying Solo’s NYFW showcase, Moena Moxham’s latest collection is proving exactly why this Kiwi creative is one to watch. Available exclusively at Flying Solo NYC’s SoHo location, these pieces are serving main character energy with a side of artistic brilliance.
The Fuchsia Fantasy: Cropped Fur Jacket
Stop. Everything. Fresh off the NYFW runway, the Fuchsia Cropped Jacket is literally what dreams are made of. This isn’t just a jacket – it’s a mood, a moment, a whole vibe. Crafted from premier quality fox fur in the most incredible candy-colored hue (hello, Instagram worthy!), it’s giving main character energy with a side of sustainability.
The genius? A detachable hood that transforms this piece from daytime fab to evening glam faster than you can say “outfit change.” With a custom-designed lining (because Moena doesn’t do basic), this investment piece is serving versatility and luxury in equal measure.
Style Tip: Rock it with the hood for brunch in Brooklyn, then transform into evening elegance by removing it for dinner in Manhattan. That’s what we call getting your money’s worth, honey!
The Psychedelic Orchid Cashmere Scarf
Let’s talk about the Psychedelic Orchid 100% Cashmere Scarf because OMG. This isn’t your typical wrap-and-go situation – we’re talking 55 inches of pure luxury that actually gets better with wear (sustainable fashion queens, unite!). The reversible design means you’re basically getting two scarves in one, and that eyelash fringe? Chef’s kiss.
Plus, it comes in the chicest eco-conscious packaging that you’ll definitely want to repurpose for your vanity setup. It’s giving luxury with a conscience, and we’re here for it.
The Runway-Ready Floral Print Top
Fresh from crushing it at NYFW, the Floral Print Long Sleeve Top is what happens when New Zealand artistry meets New York attitude. This cotton beauty with its statement back zip is proof that florals can be groundbreaking (sorry, Miranda Priestly!). Each piece showcases Moena’s artistic prowess through prints that tell stories and colors that sing.
Made in the USA with the finest cotton, this piece embodies Moena’s signature aesthetic of wearable art. The long sleeves give you that perfect year-round versatility, while the back zip adds that unexpected edge that makes everyone ask, “OMG, where did you get that?” It’s the kind of top that works as hard as you do – from power meetings to rooftop parties, it’s got you covered (literally and figuratively!).
More Than Just Fashion: The Moena Moxham Universe
But wait, there’s more! Moena Moxham isn’t just serving looks – she’s creating an entire artistic universe. From bronze and glass objets d’art to (wait for it) gourmet macarons paired with cocktails at Brooklyn’s RaRa Rhino during NYFW, this brand is redefining what it means to be a luxury lifestyle brand.
The Sustainability Story
In an era of fast fashion, Moena Moxham stands firmly in the slow luxury lane. These aren’t just clothes and accessories – they’re investment pieces designed to be coveted and kept. The cashmere scarves age like fine wine, the fur coats become heirlooms, and even the packaging tells a story of conscious consumption.
The Artist Behind the Magic
“Those who danced were thought to be quite insane by those who could not hear the music” – this quote from the brand’s website perfectly captures Moena’s artistic philosophy. Before making waves in NYC, her creations graced New Zealand’s most prestigious venues, sharing space with luxury giants like Celine and Issey Miyake at the exclusive Scootties boutique.
What’s Next for Moena Moxham?
While celebrities haven’t yet been spotted in Moena Moxham (emphasis on yet), the brand’s trajectory is clear – straight to the top. With upcoming workshops in Jordan, where Moena will work with visually impaired children and the broader community, it’s clear this artist-turned-designer is about more than just creating beautiful things – she’s about creating impact.
The Flying Solo Connection
When Moena Moxham joined the Flying Solo family, it was a match made in fashion heaven. This innovative retail collective, known for discovering and nurturing the most exciting independent designers, provided the perfect backdrop for Moena’s artistic creations. With her successful debut at Flying Solo NYFW show, she’s proving that New Zealand creativity and New York style are a combination that’s impossible to resist.
The brand’s presence in Flying Solo’s SoHo store puts Moena’s pieces in the perfect setting – where art meets fashion, and where innovation meets luxury. It’s a partnership that’s giving fashion lovers access to some of the most unique and exciting designs in the city.
Why Moena Moxham Should Be Your Next Obsession
In a world of mass-produced fashion, Moena Moxham offers something different: pieces that are part art, part fashion, and completely unforgettable. Whether you’re wrapping yourself in psychedelic cashmere or turning heads in a candy-colored fur jacket, you’re not just wearing clothes – you’re wearing art.
The Final Word
From her studio in New York to the runways of NYFW, Moena Moxham is proving that fashion can be fun, sustainable, and seriously luxurious all at once. Her pieces aren’t just garments or accessories – they’re conversations, statements, and most importantly, they’re art you can actually wear.
Ready to add some Moena magic to your wardrobe? Whether you start with a statement fur jacket, wrap yourself in cashmere dreams, or rock that runway-ready top, one thing’s for sure – boring fashion is so last season.