The British Beauty Revelation is Here to Stay: Delilah’s Cruelty-Free Cosmetics
At Flying Solo NYC, we believe that understanding the story behind the brands we feature is just as important as showcasing their exceptional products. That’s why we sat down with the team from British cosmetics brand delilah to learn more about their journey, sustainability efforts, and why they chose to partner with us.
Through this insightful dialogue, we’re excited to share delilah’s inspiring tale—one that exemplifies the very essence of conscious luxury.
A Legacy of Excellence in Beauty
In the ever-evolving world of luxury cosmetics, few brands have achieved what delilah has in under a decade. Founded in England in 2014, this cult British makeup brand quickly became a major player in the industry. In fact, delilah won the prestigious “Best New Brand” award at the CEW Awards within its first year. Today, it proudly stands as the premier beauty brand at Fortnum & Mason, the UK’s most prestigious department store. This marks a significant place in the luxury beauty landscape.
The Essence of delilah
What sets delilah apart in such a saturated beauty market? It’s their unwavering commitment to creating high-performance, award-winning formulations that are both cruelty-free and 100% vegan. Every product in their collection reflects meticulous attention to detail. From thoughtfully developed formulas to beautifully designed packaging, delilah does it all.
This dedication has not gone unnoticed. Delilah has claimed the title of “Best British Make-up Brand” for three consecutive years. Additionally, it has won Marie Claire awards for “Best Vegan” and “Best Cruelty-Free Brand.” Furthermore, the brand actively supports local spas and salons through charity events. They also host makeup events where all funds go to various charities.
A Wake-Up Call for Modern Beauty
The brand’s latest success, the Wake Up collection, embodies delilah‘s philosophy of combining luxury with responsibility. The collection’s standout products, including the revolutionary Lip Saviour Colour Enhancing Lip Oil, have become instant bestsellers. In fact, this product has become delilah‘s number-one seller.
“The innovative lightweight formula helps protect, condition, and hydrate lips, while the personalized pigment adapts to your own natural lip tone, creating a flattering wash of color,” the brand describes.
If you’re intrigued, the delilah Nude Lip Wardrobe is the perfect choice. This curated set of three nude lipsticks offers shades for every occasion, from subtle everyday neutrals to bold, statement colors. Each lipstick is formulated with nourishing ingredients to keep lips hydrated and smooth for long-lasting wear.
The Professional’s Choice
What truly sets delilah apart is its popularity among the industry’s most discerning critics: professional makeup artists. Celebrities like Val Garland, Caroline Barnes, and Justine Jenkins not only use delilah on their high-profile clients—they choose it for their personal use as well. This speaks volumes about the brand’s exceptional quality.
Sustainability: More Than Just Beauty
At the core of delilah’s philosophy is a strong commitment to environmental responsibility. The brand has pioneered the use of Post-Consumer Recycled (PCR) plastic in beauty packaging, setting new standards for sustainable packaging without compromising luxury or aesthetics. But their dedication goes beyond packaging. Every box features the World Land Trust symbol and the Forest Stewardship Council tick tree logo. These symbols reflect their comprehensive approach to environmental stewardship.
“Sourcing sustainable packaging materials has been a priority for us,” the brand explained. “We’re proud to be pioneers in the beauty industry, embracing the use of PCR plastic in our beautiful packaging.”
The Flying Solo Partnership
When it comes to choosing partners who align with our values at Flying Solo NYC, delilah was a natural choice. As New York’s premier destination for luxury fashion and beauty, we see in delilah the same commitment to excellence and innovation that defines our own brand. Their presence in our SoHo location brings a touch of British luxury to our carefully curated collection.
The partnership has already shown great promise. Delilah has trained our team members to ensure they are well-versed in the unique benefits and applications of their products. As a gesture of commitment, each Flying Solo team member was gifted their bestselling Lip Saviour, allowing them to experience the luxury they’ll represent.
delilah Wake Up Under Eye Perfector
Looking Forward
As delilah continues to grow in the United States through Flying Solo NYC, we’re excited to be part of their journey. Their involvement in prestigious events like Beauty Bulb, British Beauty Week, and She’s Electric, along with their government-backed trade mission to the Middle East, signals their growing international influence.
A Shared Vision of Luxury
At Flying Solo NYC, we believe true luxury goes beyond products—it’s about creating experiences that resonate with our discerning clientele while maintaining sustainability and ethical practices. In delilah, we’ve found a partner that perfectly embodies these values. Their beautifully crafted, high-performance products represent the future of luxury beauty—where excellence and responsibility go hand in hand.
As we continue to curate the finest in fashion and beauty for our Manhattan location, we’re proud to offer our clients access to this award-winning British brand. Delilah’s presence in our store adds another layer to the unique, luxury shopping experience that has become synonymous with the Flying Solo name.
For those wondering, “Where can I buy delilah cosmetics?” we invite you to visit Flying Solo NYC, where beauty meets innovation, and luxury finds its conscious expression.