In the ever-evolving landscape of luxury home decor, some brands transcend mere functionality to become vessels of cultural storytelling. Washa Candles—meaning “bring to light” in Swahili—does exactly that, illuminating spaces while celebrating the rich heritage of Kenya.
The Essence of Washa
When you first encounter a Washa candle, you’re not just meeting another pretty home accessory. You’re being introduced to a sensory journey crafted with intention and purpose. Based in New York but rooted deeply in African heritage, Washa embodies what can only be described as “African Luxury”—a perfect fusion of opulence, cultural significance, and conscious creation.
“Each Washa product is thoughtfully designed to celebrate Kenyan culture, honoring the strength, grace, and resilience of her women, while offering a sensory journey through art and scent,” shares the brand’s founder. This isn’t just marketing talk; it’s a mission statement that permeates every aspect of their collection.
What sets Washa apart in the saturated candle market isn’t just their gorgeous aesthetic or their intoxicating scents—it’s their storytelling. Each candle in their collection carries a narrative, a piece of Kenya that transforms an everyday ritual into a moment of connection with a culture thousands of miles away.
Nakuru: The Spirit of Fun & Freedom 🦩
The Nakuru Soy Wax Candle embodies the playful essence of “Fun, Wild & Free.” This isn’t just another scented candle—it’s an invitation to immerse yourself in the warm. Inviting essence of Nakuru through rich notes of golden honey and smooth bourbon. The perfect balance of sweet warmth and deep comfort creates an atmosphere that’s as vivacious as the destination itself.
Lamu: A Herbal Sanctuary for the Soul 🌱
For those seeking a more tranquil experience, the Lamu Soy Wax Candle offers “A herbal retreat” that transports you to the serene shores of this historic island. Infused with refreshing eucalyptus and soothing lavender, this cleansing candle invites good energy, clarity, and peace—a sensory interpretation of Lamu’s gentle vibes. As the brand playfully encourages: “SMUDGE AWAY”.
Turkana: Feminine Power in Fragrance 🌹
Perhaps most moving is the Turkana Soy Wax Candle. This cande carries a powerful message beyond its delicate rose and invigorating grapefruit scent. Inspired by the Umoja women who created a women-only village as a safe space to heal and rebuild, this candle symbolizes resilience and solidarity. “Stop and smell the waridi,” the brand suggests, using the Swahili word for rose as a reminder to pause and appreciate beauty amidst challenges.
Imani: Lighting the Path to Faith 🧘🏾♀️
The Imani Soy Wax Candle embodies the Swahili concept of faith. Offering an enchanting blend of palo santo, frankincense, and myrrh that grounds any space in spiritual tranquility. With the mantra “Faith over fear,” this candle serves as both a beautiful decor piece and a beacon of hope for those seeking spiritual connection and inner peace.
Nairobi: Urban Energy in Warm Aromas ☕🍫
Rounding out the collection is the Nairobi Soy Wax Candle. Capturing the energetic pulse of Kenya’s capital with bold coffee notes and velvety dark chocolate. “Good vibes only!” declares the description, perfectly encapsulating the dynamic spirit of this city under the sun. Perfect for coffee lovers and chocolate enthusiasts, this candle brings the bustling energy of urban Kenya into any space.
Conscious Luxury at Its Core
In 2025, luxury without responsibility feels incomplete, and Washa understands this implicitly. Beyond crafting beautiful candles and diffusers, the brand has made sustainability a cornerstone of their identity. Washa crafts every candle with 100% soy wax, a natural, renewable resource that burns cleaner and lasts longer than traditional paraffin.
“All our Fragrance Oils are paraben-free and phthalate-free which makes them safer for you and the environment,” the brand emphasizes. These fragrances conform to the International Fragrance Association Standards (IFRA), ensuring they’re safe for use in candles and on skin if ever in contact. Even the wicks reflect this commitment to purity, constructed from natural flat cotton threads that are lead and zinc-free.
For those who’ve fallen in love with their favorite Washa scent, the brand offers eco-friendly refill kits. A thoughtful solution that reduces waste while maintaining the luxury experience their customers crave.
Perhaps most impressive is Washa’s commitment to giving back. The brand donates 2% of sales to organizations protecting Kenyan women, creating a direct link between each purchase and tangible support for the very communities that inspire their creations.
Star Power and Cultural Impact
While Washa may be relatively new on the scene, they’ve already attracted attention from notable celebrities. Lupita Nyong’o and Kandi Burruss are among the influential figures who have embraced the brand. They recognize both the quality of the products and the cultural significance they represent.
As Washa grows, they aim to reshape both the home decor space and the way consumers understand and appreciate African luxury. Their partnership with Flying Solo NYC marks an exciting chapter in their journey. Bringing these distinctive candles to one of the world’s most discerning fashion markets, New York.
The Washa Experience
When you light a Washa Candles, you’re doing more than freshening your space—you’re participating in a cultural exchange. As the flame flickers and the scent fills the room, you step into the rich landscapes, traditions, and stories of Kenya.
For the conscious consumer who values both aesthetics and ethics, Washa offers the perfect combination. These candles don’t just burn—they create experiences, spark conversations, and share values.
Made in the USA but inspired by Kenya, Washa brings together the best of both impeccable craftsmanship & rich cultural heritage. As the brand continues to illuminate spaces across the globe, they’re also shining a light on the beauty, resilience, and creativity of Kenya and its people.
Whether you’re drawn to the therapeutic benefits of the herbal-infused Lamu candle, the powerful symbolism of the Turkana creation, or the energizing aroma of the Nairobi blend, there’s a Washa Candles product that speaks to your style and sensibilities. In a world where mass production often strips products of meaning, Washa stands apart by offering luxury items that truly have something to say.
Bring a piece of Kenya into your space, support women’s empowerment initiatives, and elevate your home decor—all with the simple lighting of a match. That’s the Washa promise, and it’s illuminating homes and hearts one candle at a time.